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Building Guidebook
Dear visitors
Building GuideBook 2001
Building GuideBook 2002
Building GuideBook 2003
Building GuideBook 2004
 

 

 

 

 

 

 

Borna industrial group has performed wide marketing in building industry. This matter executed with the held and cooperation of reputable and innovator producers engaged in building industry. Thus we draw the attention of the honor visitors for the following matters for more improvement in building activities and correct marketing with low expenses as well as extraordinary sales and direct relation with goal market (besides valuable companies activating in this ground with their newest products).

What is Building Guidebook?

Producers of building materials from beginning step, excavation, to finishing step shall introduce themselves to main goal market (Supervising engineers to good repute construction companies, consultants and users) through catalogues in a filing rack. This file bears a guide booklet including 70 construction companies that had been supplies with 6000 circulation. Peyk Sakhteman is a set information for under construction buildings, development deputies, industrial and engineering center and building consultants in Tehran and some other cities. This booklet is free of charge.

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Benefits of Building Guidebook

Peyk Sakhteman (building guidebook) decrease marketing expenses. By direct delivery of this set to the main structure executive we make them to eliminate the middle hands and make possible direct relation between producer and user at they could obtain their requirements at the lowest time and shall keep them at their information archive as a guidance set.

Since Borna industrial group is a producer of building coating materials such as Pulping(Romalin), Roopad and ABS cooler traps it believes that for selling products deliver of such filling rack to other for deciding and giving any comments deemed necessary. Finally it provides a list of goal market containing 6000 members which shall be presented at this set in a CD (pursuing building files programs) to the colleagues companies.

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Inviting for cooperation

In order to have a wide marketing for Tehran and other cities Tehran Poyan Borna Co. intends to invite those colleague companies producing building materials and selling related parts in the said industry.


Duties of Peyk Sakhteman (building guidebook) distribution system

1) Management:

To determine duties and create new policy
To study data and set management problems
To attend in weekly sessions
To provide budget and supplying thereof
To determine duties and unpredicted operations

2) Section Management:

To supervise correct distribution system
To coordinate with visitors and preparing and controlling thereof
Personnel affairs

3) Visitors:

To distribute filing racks together with persuading the addressees for suing the products of the company while filling up information questionnaire form of Peyk Sakhteman (building guideline) and taking the signatures of the addresses. Number of taken forms should be 15 per days that 10 of the forms much bear signatures of the addresses.

4) To consult with modern mass constructors:

Distribution, promoting and preparing information for the under construction
towers and those projects having consultation and continuing such relation up the
end of contract.

5) To consult with governmental and housing cooperative companies mass constructors:

To observe provisions of item 4 in addition to creating relation between effective channels and supplying them.

6) To consult with industrial units:

To observe provisions of item 4 in addition to collect and recognition of industrial units development activities.

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Duties of advertisement attraction system of Peyk Sakhteman (building guideline)


1) Advertisement attraction management:

To make relation with producers and introduce Peyk in perfect manner and make coordination with them or their marketers for a face to face negotiation.
To conclude contract
To prepare complete report from duties of the units an suggest two plans for contriving and developing Peyk.
To prepare pre-field for next year marketing
Accounting
To supervise the design and print of the Peyk and attachments
To prepare articles for attachments

2) Marketer:

To create relation with producers and attending, promoting and giving descriptions about Peyk and make required field for attracting colleague companies advertisement while transferring them to advertising unit and pursuing and inviting the customers for signing contract.

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